Rennie® ICE TVC featuring Burgopak’s innovative packaging

Posted on December 10, 2009

Burgopak’s pocket pack for Rennie® ICE is currently being featured in a UK national TV campaign launched by Bayer. Highlighting Rennie® ICE as a ‘cool’ way to get relief from heartburn and indigestion, the 15 second TVC features Burgopak’s innovative packaging design that incorporates the company’s patented sliding mechanism.


In a one-slide motion, Burgopak’s pocket pack opens to reveal 12 Rennie® ICE tablets in two separate blister packs. Optimised for production on the company’s new Bosch Sigpack machinery operated by Brecon Pharmaceuticals, the design provides a highly portable product for consumers where the patient information booklet, two blisters and branded outer carton remain connected at all times. The pack’s high structural integrity extends its lifespan and ensures that the patient conveniently retains the entire pack intact at all times, as well as providing generous space for the Rennie® ICE branding.


Burgopak’s award-winning, patented pharmaceutical packaging is available in four basic designs that can be adapted to meet your requirements and customised to accommodate nearly any pill, blister or leaflet size.Burgopak currently offers single-blister, double-blister, dual product single blister (left & right), child resistant and senior-friendly designs.


Well known as UK’s most trusted heartburn and indigestion brand, Rennie® ICE provides cooling relief from heartburn and indigestion. Rennie® ICE joins the existing leading Rennie range and is available at leading retailers nationwide.


The TVC will be running throughout December 2009. In its first week on air, the campaign has included spots during The X Factor semi final and I’m A Celebrity Get Me Out Of Here on the UK’s ITV1. For more information on Burgopak packaging and their Rennie® ICE pack, go to Burgopak Healthcare & Technology.