Archive for August, 2010

Pharmaceuticals: Over-the-counter innovation

Posted on August 4, 2010

How do you reinvent a medicine to comply with strict regulations yet stand out in the busy over-the-counter market? Smart new packaging formats are a good place to start, finds Gordon Carson. …Pharmaceutical firms may also turn to new packaging formats to update and reinvigorate their OTC brands. For example, last year Bayer became the first […]

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