The quick passion fix: Discreetly dissolving in seconds, a new melt-in-the-mouth pill for impotence
Mail Online – 22nd March 2011
by Jenny Hope
“Having to search out a glass of water and clumsily knock back a tablet in the heat of the moment can put a serious damper on the flames of passion.But scientists believe they have come up with the perfect solution – the first melt-in-the-mouth pill for impotence.
Launched today, the tablet – which works like Viagra – fizzes on the tongue and dissolves in seconds, meaning it can be taken very discreetly. Passion killer: Market research by Bayer found four in ten men say existing tablets like Viagra, above, which have to be swallowed with water, are inconveniently together with its subtle thin black pocket-sized box, manufacturers hope it could revolutionise treatment for men too embarrassed to seek help.
They believe the £4.50 pill – called Levitra orodispersible – will appeal to hundreds of thousands of men who suffer in silence or buy from the internet with no guarantee they are getting genuine products. Levitra is available on NHS and private prescription or through special services in some high street pharmacies. Although it dissolves quickly, like other prescription treatments men are advised to take it up to half an hour before they want it to take effect.
Only 10 per cent of the estimated 2.3million men suffering from erectile dysfunction in the UK are receiving treatment. Dr Geoff Hackett, of the Good Hope Hospital, Sutton Coldfield, said: ‘I hope that the availability of the new formulation will encourage men who are having erection problems to discuss the condition with a healthcare professional.’ Market research by Bayer, makers of the new pill, found four in ten men say existing tablets, which have to be swallowed with water, are inconvenient. Trials involving almost 1,000 men found the melt-in-the-mouth treatment was safe and effective. Sexual health campaigners warn that those with erectile dysfunction should always see a doctor because it could suggest the early stages of heart problems. But many have ended up buying fake products online because they are too shy to see their GP.
Marc van Unen, of Bayer, said the new pill would ‘lessen the embarrassment’, adding: ‘It is hoped the advantages of the new product and its discreet packaging will reduce the numbers of patients purchasing counterfeit pills online.’”